Replaced bit.ly links and updated elasticsearch.org to elastic.co.

Author: debadair

010_Intro/10_Installing_ES.asciidoc

@@ -8,22 +8,22 @@ Preferably, you should install the latest version of the((("Java", "installing")
 from http://www.java.com[_www.java.com_].
 
 You can download the latest version of Elasticsearch from
-http://www.elasticsearch.org/download/[_elasticsearch.org/download_].
+https://www.elastic.co/downloads/elasticsearch[_elasticsearch.co/downloads/elasticsearch_].
 
 [source,sh]
 --------------------------------------------------
-curl -L -O http://download.elasticsearch.org/PATH/TO/VERSION.zip <1>
+curl -L -O http://download.elastic.co/PATH/TO/VERSION.zip <1>
 unzip elasticsearch-$VERSION.zip
 cd  elasticsearch-$VERSION
 --------------------------------------------------
 <1> Fill in the URL for the latest version available on
-    http://www.elasticsearch.org/download/[_elasticsearch.org/download_].
+    http://www.elastic.co/downloads/elasticsearch[_elastic.co/downloads/elasticsearch_].
 
 [TIP]
 ====
 When installing Elasticsearch in production, you can use the method
 described previously, or the Debian or RPM packages provided on the
-http://www.elasticsearch.org/downloads[downloads page]. You can also use
+http://www.elastic.co/downloads/elasticsearch[downloads page]. You can also use
 the officially supported
 https://github.com/elasticsearch/puppet-elasticsearch[Puppet module] or
 https://github.com/elasticsearch/cookbook-elasticsearch[Chef cookbook].

010_Intro/15_API.asciidoc

@@ -29,8 +29,7 @@ The Java client must be from the same _major_ version of Elasticsearch as the no
 otherwise, they may not be able to understand each other.
 ====
 
-More information about the Java clients can be found in the Java API section
-of the http://www.elasticsearch.org/guide/[Guide].
+More information about the Java clients can be found in  https://www.elastic.co/guide/en/elasticsearch/client/index.html[Elasticsearch Clients].
 
 ==== RESTful API with JSON over HTTP
 
@@ -41,8 +40,8 @@ seen, you can even talk to Elasticsearch from the command line by using the
 
 NOTE: Elasticsearch provides official clients((("clients", "other than Java"))) for several languages--Groovy,
 JavaScript, .NET, PHP, Perl, Python, and Ruby--and there are numerous
-community-provided clients and integrations, all of which can be found in the
-http://www.elasticsearch.org/guide/[Guide].
+community-provided clients and integrations, all of which can be found in 
+https://www.elastic.co/guide/en/elasticsearch/client/index.html[Elasticsearch Clients].
 
 A request to Elasticsearch consists of the same parts as any HTTP request:((("HTTP requests")))((("requests to Elasticsearch")))